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Sway: The Irresistible Pull of Irrational Behavior
For all those that have read Freakanomics!Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.Blows years of economic theories out the window that people are 'rational'. They are not and economic theory should assume that people do behave this way.
Currently reading
Great British Bus Journeys: Travels Through Unfamous Places
The Moat Around Murcheson's Eye
The Silver Linings Playbook
One of Our Thursdays Is Missing
The Night Circus
Poor Economics: Barefoot Hedge-fund Managers, DIY Doctors and the Surprising Truth about Life on less than $1 a Day
Shakespeare's Local
Antifragile: How to Live in a World We Don't Understand
Peter Pan's First XI: The Extraordinary Story of J.M
