Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior - Ori Brafman, Rom Brafman For all those that have read Freakanomics!Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.Blows years of economic theories out the window that people are 'rational'. They are not and economic theory should assume that people do behave this way.

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